Death of Professor Kornelia Karcz in , which was resulted from a terminal disease and Katowice ; Międzynarodowe badania marketingowe: uwarunkowania kulturowe Akademia Ekonomiczna, Katowice (co-author Z. Kędzior); Proces dyfuzji in- ketingowe w praktyce (Marketing Research in Practice). Kędzior, Z., & Karcz, K. (). Badania marketingowe w praktyce. Warszawa: PWE. Kumar, V. (). International marketing research. New York: Prentice Hall. a conceptualization comprises the following elements (Kędzior & Karcz, , p. . In K. Mazurek-Łopacińska (Ed.), Badania marketingowe. Teoria i praktyka.

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Admission to the PhD program 2 3. Office What is a PhD? Likewise, decision-making process require a more profound informational support when they refer to international markets. An internationalization theory perspective. Javakhishvili Tbilisi State University. Different Models of Higher Education in Journalism. She achieved her Master of Science in with the specialisation foreign trade economics.

This can be considered as the predecessor to today s Faculty of. Marketing i Rynek, 2.

Marketing – University of Łódź

She cooperated very closely with the university Research and Expertise Centre, she was the author and co-author of many scientific projects for business and municipal authorities.

Grzegorz M Michalski ph. The present regulations have been established according to the previsions. The legal basis is regulated in the curriculum published. Public Tender Application 1. PWE, Warszawa, co-author Z. The fundamental problem of international marketing research, which may be conceived as a context for further research, is equivalence of studies on diverse foreign markets and diverse cultures.


She was a quite young professor, not only commonly liked, but also treated as the authority in her field of work with great perspectives for the future; she had full university qualifications with considerable academic achievements with whom the University that is intensively developing its scientific and educational activities on the international scale bound great hope. Change in the University of Tampere Let s shape the future! Construction of the measuring instrument – principles, stages, types of questions, scaling questions, basic measuring scales, instructions questionnaire 5.

For his active scientific and social activities he was awarded with many distinctions, for example the Cavalry Cross of Order of Poland s Rebirth and the Commander s Cross of Order of Poland s Rebirth.

The course aims to familiarize students with the basic tools for creating effective marketing strategies and understanding the role of the consumer future user in this process. Effects – final report containing market analysis, segmentation, description of target group, results of conducted marketing research secondary and primary formulated based on their marketing strategy Effect – presentation of research results and assumptions of marketing strategy and discussion about them?

She was a thesis supervisor of 8 PhD dissertations and a reviewer of several other doctoral theses.



Introduction The research systems in the. Development of research career and position of researchers European Charter for Researchers Code of Conduct. Let s shape the future! The legal basis is regulated in the curriculum published in the University More information.

Official Notices More information. Minister of Education and Technical Education E-mail: The Institute More information.

Creation of innovative solutions based on consumer needs – User-Driven Innovation UDI Mzrketingowe Designing a target audience for a selected product, designing and conducting a marketing study to understand buyers’ needs measuring instrument construction, data collection from secondary and primary sources, data reduction and analysis, presentation and evaluation.

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Keywords international business; international marketing; risk; marketing information system. Making Every Child Matter The doctoral studies, hereinafter referred More information. LeT s shape The future!

Basic methods of data reduction and analysis 6. Likewise, basic forms of organization with regard to international marketing research are also characterized and explained from a perspective of involved spatial variables.